This service enables you to obtain an official government document that verifies your project’s trade name. It is required for contracts, official documents, and business transactions. You may reserve your trade name before or after receiving initial approval.
Reserving a trade name is a crucial step in establishing your business in Dubai. This process ensures that your chosen name complies with Dubai’s naming regulations and is unique to your company.
How to Apply:
You can submit a trade name reservation request:
✔ Online via the Invest in Dubai portal
✔ In person at a service center
Key Considerations:
- The name must align with Dubai’s trade name guidelines.
- Certain words and terms may require special approvals.
- The trade name can be reserved before or after initial approval.
➡ Learn more about booking a trade name or visit a service center.
Trade name guidelines
Bear these guidelines in mind when you’re choosing your trade name:
- Your trade name should be a proper name and free from obscene or indecent words and should not be offensive to the general public.
- Do not include Allah’s name nor ‘God' or His divine attributes.
- Please refrain from using family names, tribe names or other individuals’ names – unless the name belongs to the licensee.
- Your trade name should be distinct and not similar to existing brands in Dubai, government projects, or international brands.
- Names should be written literally and not translated. For example, ‘السماء العالية' must be written as ‘Al Samaa Al Aalya', and if it is ‘هاي سكاي' it must be written as ‘High Sky'.
- The trade name must be logical and reflect and indicate your business activity. For example, you cannot use ‘Al Madina Contracting' for a building material trading licence.
- You cannot use any restricted names which include global political organisations or religious sectarian organisations.
- DET has the right to cancel or change a trade name, if it finds that a similar name already exists.
Documents Required
To complete the trade name reservation request, you will need a national identity card.
Fees
The total cost for issuing a trade name is AED 620.
Payment Methods:
✔ Direct Debit: Dubai Islamic Bank, Commercial Bank of Dubai, Emirates Islamic
✔ Cash or Cheque: Aafaq Islamic Finance, Noor Bank, Commercial Bank of Dubai, Emirates Islamic
Where to Apply
You can submit your application:
✔ Online via the Invest in Dubai portal
✔ In person at any service center
The service will be completed within 10 minutes.
